Quickly supply alternative strategic theme areas vis-a-vis B2C mindshare. Objectively repurpose stand-alone synergy via user-centric architectures.
Quickly supply alternative strategic theme areas vis-a-vis B2C mindshare. Objectively repurpose stand-alone synergy via user-centric architectures.
Manmohan Gupta took over the unit in Thimmapur in early 2000’s, and has focussed on upgrading the plant, and making customer connects and clients among the likes of ITC, Parle and Patanjali. Since early 2000s, quality has been ingrained in the minds and working culture at Suprabhat. In 2019, after his son, Gyan, completed an MBA from IIMA, and a stint with Amazon, working with private brands space, Gyan forayed into e-commerce for Suprabhat, and helped the brand grow their customer base, onboarding various customers and marketplaces like Udaan, Flipkart, Amazon and Zomato. Shortly after, in 2024, Manmohan’s younger son, Yesho, after completing his MiM from ESSEC in Paris, joined the business and drove deeper roots and connections in the consumer packing space, by associating with new vendors like Zepto and Blinkit. Today, Suprabhat is recognised for working with multiple customers, and a major player in private labelling.
We have our own brand, Suprabhat on various e-commerce platforms, and also continue our long standing association with various businesses like ITC, Parle to name a few.
Manmohan Gupta, having started to work in his early 20’s, moved to Hyderabad in 1993 and started to run a flour mill on lease. With experience, insight, he quickly purchased a sick unit in early 2000’s, and that’s when Suprabhat was conceptualised. He pioneered consumer packing, and had the foresight to launch mill atta in 5 kg and 10 kg packs, and was one of the first few mills in the city to have both roller flour mill, with state of the art machines, and a Chakki mill running in the same premises. Slowly, he expanded and deployed a Bansi plant as well.
Gradually, from manual packing, FFS machines and online packing was deployed, and the entire mill was redesigned and operational changes were made based on years of experience.
Today, he handles the backbone of the mill, and guides both his sons to assist him and grow the business.
Gyan graduated with a B.Tech in Mechanical Engineering from IIT Madras (2013) and earned his MBA from IIM Ahmedabad (2015). He then spent over three years at Amazon’s Private Brands team—launching staple products as Product Development and Sourcing Manager—before joining the family business in 2019.
There, he quickly ramped up sales through e‑commerce partnerships with Udaan, Amazon and Flipkart, built a strong consumer‑packaging division and introduced new products. In 2023, his brother Yesho came on board, further expanding their customer base in the consumer‑packaging space, as Gyan continues to explore a new vertical in the education space as well!
Yesho has always believed that embracing new challenges, learning quickly, working diligently toward his goals, and communicating effectively across all levels are key strengths that define his character. After completing his B.Tech. in Computer Science and Engineering, he began his professional journey as a software developer at Cisco, where he gained over two years of valuable experience. Coming from a business-oriented family, Yesho had long aspired to transition away from purely technical roles. The opportunity came when he enrolled at ESSEC Business School, where he pursued his studies across both Paris and Singapore campuses. This international exposure laid the foundation for his next leap.
Following his education, Yesho spent a year in Singapore helping grow an SEO solutions company—an experience that sharpened his understanding of digital business and expansion strategies. He then returned to join the family business, where he now plays a pivotal role in strengthening the company’s position in the consumer packaging space. Under his leadership, the business has not only deepened its ties with existing partners but also forged new collaborations with prominent quick commerce companies such as Zepto, Blinkit, Swiggy, and Eat-Club, driving growth and innovation in the industry.
Eco-friendly
initiatives
At Suprabhat Flour Mills, sustainability isn’t just a buzzword—it’s a commitment woven into every layer of our operations. From sourcing grains responsibly to using energy-efficient milling technologies, we strive to reduce our carbon footprint at every stage. Our packaging processes are designed to minimize waste, and we constantly explore biodegradable and recyclable alternatives to protect our environment.
We believe that great products should come with great responsibility. That’s why Suprabhat has implemented water conservation systems, reduced plastic usage, and invested in cleaner fuel alternatives for transportation. We continue to partner with local farmers and communities to promote sustainable agriculture, ensuring that every pack we produce supports both people and the planet.
